BerlinCCI 2015

BerlinCCI – Culture and Creative Industries Workshop

Creative Work: Is its economic impact a measurable economic factor for innovation policy?

Workshop on Creative Work as an Innovation Factor
Regular meeting of the Working Group on Cultural and Creative Industries of the Conference of Ministers for Economic Affairs

7 October 2015 Berlin
Landesvertretung des Saarlandes, Berlin

Organiser Michael Soendermann/Office for Culture Industries Research, Cologne, in cooperation with the Federal Government’s Centre of Excellence for the Cultural and Creative Industries/u-institut.

The question whether products and services of the culture and creative industries are innovation factors remains unsolved. Economic branches outside the creative sector as such regard creative inputs as a kind of annex, mainly taking the form of design services. The general understanding of the innovative value of a car is still mainly based on its technological components. Innovations are usually measured in terms of R&D costs, the number of patent registrations and highly qualified staff. Machine and vehicle manufacturing, electrical engineering and pharmaceutical manufacturing are usually counted among the industrial sectors with the highest share of research and therefore considered to be the classic drivers of innovation in the German economy.
 Nevertheless, there has been growing appreciation of the possible innovative potential of creative work and services provided by the culture and creative industries.

However, there is still a lot of doubt whether this creative work can be adequately described and defined in economic terms. Furthermore, the question remains whether the features thus defined can be captured using empirically measurable terms.
These are exactly the two questions that the European Commission has tackled in cooperation with design agencies from across Europe. As the result of a three-year research project, it has presented findings on the empirical basis of creative work. According to the opinion of the experts, these research findings might be included in the upcoming new editions of the Oslo and Frascati Manuals.

If there should be new editions of the two manuals, this would be an opportunity for the Conference of Ministers of Economic Affairs in Germany to look more closely into the matter. This workshop therefore addresses German economic policy makers and presents the preparatory works and plans of the EU Commission.

Programme of Workshop on Creative Work as an Innovation Factor

Introduction Background and current state
Joachim Kobuss DesignersBusiness, Berlin

Presentation 1 –Theory Modules €Design | Measuring Design Value
Presenter: Eusebi Nomen, €Design team by Barcelona Design Center
Questions and answers from participants

Presentation 2 – Practical Modules Eurobarometer, Community Innovation Survey, communication toolkit
Presenter: Severin Filek, €Design team by design austria
Questions and answers from participants

Final Discussion Round
Lessons to be learnt for Germany
Moderator: Matthias Hornschuh, film music composer, Cologne


Eusebi Nomen, Professor, Lead partner €Design, BCD-Barcelona, Spain
Prof. Dr. Nomen teamed up with Barcelona Centre de Disseny (BCD) to conduct the € Dis- seny project Measuring Design Value. Created and directed the ESADE Busienss School (Barcelona) Institute for intangible assets and was responsible for the ESADE courses “In- tangible Assets Valuation” and “Intangible assets and Business Policy”. Managed design projects like the Mariscal Studiio (mascot of the Barcelona 92 Olympic games). Prof Nomen has been a technical delegate at the WIPO Standing and Expert Committees on Trade- marks, on patents and on copyrights for ten years. Author of several books and articles on intangible assets valuation, Prof Nomen has an extensive experience on intangible assets negotiations, valuations and court appraisals.

Severin Filek, Professor, Geschäftsführer design austria, Wien
Severin Filek was born in Vienna in 1961. Following his studies in Liberal Arts and Sciences at the University of Vienna and the University of Witwatersrand, South Africa, Severin gained his Master of Arts in 1984 from the University of Illinois at Urbana-Champaign, USA. After a year teaching in a private school in Vienna and working as a publishers’ editor Severin was appointed General Secretary for Graphic Design with Design Austria. Since 1992 he has been the Director of Design Austria, Austria’s national representative body for professional designers. From 1998-2000 he was the President of the Bureau of European Designers’ Associations. Further study and placements were taken up in the Herzog August Library in Wolfenbüttel (Germany), the Cheng-chi University (Republic of Taiwan) and at the Salzburg Seminar, Secession 241: Socio-economic Developments, specialising in leadership in non- profit organisations. Author of numerous commissions in books and magazines, he has also been a presenter and guest teacher both in Austria and abroad, with clients including the Austrian Ministries for External Trade, National Insurance, Austrian advertising and the Austrian Post; Telekom Austria, CRID (Spain) and Harper and Collins Publishers Ltd. (UK).